There is a 5×10 storage locker a few kilometres away full of boxes and boxes of stuff.
Stuff that was in the condo a few weeks ago. Stuff that seemed to fit well-enough before the condo had to be ready for sale. But well-enough is not good enough to persuade potential condo-buyers that this is the place for them.
The place is now very streamlined and very tidy. It’s spare, minimalist and whispers seductively:
- “Buy me and you too can be this clean and modern”.
- “You too can have the urban lifestyle of a young professional”.
- “You too can have high-end bath soap, body wash, shampoo and conditioner â€” not to mention bath salts that cost more than a dinner out â€” you deserve only the best.
- “Buy me and your bed â€” complete with with artfully arranged and attractive pillows â€” will make itself everyday”.
It’s all about selling a dream, baby. All you need is a dream and a pre-approved mortgage and all that is mine can be yours….except the stuff in storage….that comes with me.