Demographics

By | July 26, 2009

I avert my eyes every time that Trans Union “Chuck Storm” commercial comes on. It makes me cringe.

I know that advertising is geared to specific demographic groups and ads I find stupid or irritating are designed to appeal to a group I am not a member of.

Given the comments on You Tube, this ad seems to appeal to young people.

However, I love the Swiffer Abandoned Mop commericials.

Clearly, I am a middle-aged woman who enjoys a clean house. I own two Swiffers — one for each level of my home.

I’m crazy about Magic Erasers, too.

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